Not many people are aware that the design of their websites is vital to draw organic traffic from search engines. There are several factors to be considered in the design of a website to ensure that it is picked up by search engines more easily.
Before taking a look at the factors to consider for a search engine friendly website, it is important to understand just how search engines work. Search engines are quite limited and can’t view web content or interpret it like we do. The website must therefore be designed in a way that allows the search engine to easily crawl through content and index it.
The major factors to consider for a search engine friendly website include:
Adding Content that can be indexed by search engines
Many web design services London opt for images and flash files when designing websites. They believe that these help the website to be more appealing to users. Although images, flash files and other non-text content are often appealing to internet users, search engines find it difficult to index it.
Hire a company that offers SEO web design UKservices as such a company will ensure that the content of your website is not ignored or devalued by search engine crawlers. They will ensure that content is in HTML text format. They will also provide formatting services for visual displays to ensure that search engine spiders pick them up.
Including link structures that search engine spiders can crawl
Links to other relevant websites are just as important to search engines as the content on your website. It is therefore important to ensure that the link structures on your website can be crawled by search engine spiders. This means that the spiders should be able to browse the pathways and access the websites that your website is linked to. If the search engine spiders are unable to do this, it will have a negative impact on your website’s indexing. These links are likely to be listed as broken links.
It is important to ensure that the web design company UKthat you hire will be able to provide you with on-page and off-page optimisation services. Talk to the company and ensure that these are covered in the services they will offer you. Optimization will include provision of content that is engaging and relevant, keyword research and quality link building.